Behind the Scenes: What Really Goes Into Our Displays

Hi everyone,

This week, we wanted to do something a little different…

Instead of just showing you the finished photos, we’re taking you behind the scenes of one of our biggest recent setups. Because while the final display might look effortless, there’s actually so much time, planning, and energy that goes into every single creation we make.

We were incredibly grateful to once again be invited to set up for the Grand Theatre’s VIP brochure launch in Blackpool. The theme was summer holiday, and it was such an honour to help bring their vision to life.

Here’s a little look at what really goes on behind the scenes…

✨ The Planning Stage

Every display starts long before a single balloon is inflated.

With a large setup like this one we begin by meeting with the client, walking through the venue, and going through every detail of their vision. From colours and themes to placement and scale, everything is carefully discussed and noted.

From there, we:

• Map out the designs
• Plan how each display will be created
• Estimate timings and materials
• Put together a quote

Once everything is confirmed (and sometimes tweaked a few times!), we move onto ordering — which is a whole task in itself. We carefully estimate quantities, always ordering extra for flexibility, unexpected changes, and to ensure we still have stock available for our shop and other customers.

🎈 The Prep & Creation

Before installation even begins, there are hours of prep behind the scenes.

For this setup, we had:

• Late nights preparing displays
• Multiple team members working on different elements
• A tight turnaround due to the bank holiday

We always aim to build as much as possible in the shop beforehand, so when we arrive on-site, it’s about installing — not starting from scratch. But even then, there’s always a lot to do!

From arches to globes, garlands to detailed add-ons, every piece is carefully made with precision and intention.

🚚 Installation Days

This setup took place across two days — and no two installs are ever the same!

Day 1:

• Installing the large suspended “sky” display (our biggest challenge!)
• Positioning bar displays and initial elements
• Working as a team to ensure everything sat perfectly and securely

Day 2:

• Completing all remaining displays
• Adjusting anything that had moved overnight
• Installing helium elements, arches, and final details
• Working against time to meet the event deadline

There’s a lot of problem-solving in real time — from working with tricky spaces to adapting when plans change (like delayed props or weather conditions!).

💭 Why It’s Not “Just Balloons”

One of the biggest things we want to share is this:

It’s not just about inflating balloons.

Every display involves:

• Careful design and structure
• Time-consuming installation
• Adjustments to make everything look seamless
• Ensuring stability, safety, and durability

We also have to think ahead constantly — what if something doesn’t go to plan? We always have backup options, extra stock, and solutions ready.

Even something as simple as weather can double the time it takes to complete a setup — but no matter what, we always make it work.

💗 What This Means to Us

At the end of it all, what matters most is how it makes people feel.

Seeing everything come together, stepping back after a long few days, and knowing we’ve created something memorable — that’s why we do what we do.

We pour our time, energy, and creativity into every single setup, whether it’s big or small. And we hope this gives you a little insight into the work that goes into making each display as special as it is.

Thank you, as always, for your continued support — it truly means the world to us.

We look forward to speaking with you next time, and we hope you’ve taken something away from today’s newsletter.

Lots of love,
The Pink Tree Girls 💗